Sales or Marketing – Who’s the Boss?
June 21, 2013
What should Sales know about Marketing -- and Marketing know about Sales? What steps can you take to get Sales and Marketing to partner more effectively for better results? This ITAC Marketing Think Tank was hosted at Oracle Corporation Canada Inc. in Toronto […]
The Future of Demand Gen: Don’t Miss the Boat!
April 29, 2013
What are the potential risks and rewards of the latest demand gen offerings? How do you integrate new tools with traditional demand gen activities? This ITAC Marketing Think Tank was hosted at Cisco Canada in Toronto, Ontario by Paul McDevitt, Senior Manager, Marketing. The discussion […]
The Social Media Cliff Marketing Roundtable
March 4, 2013
This ITAC Marketing Roundtable was hosted at the MaRS Centre, Toronto, Ontario. The discussion was moderated by Bob Becker, Principal, SMA. What do organizations need to do and consider before launching into the very public arena of social media -- where there’s really no “going […]
The Next Generation of Lead Generation Roundtable
October 30, 2012
This ITAC Marketing Roundtable was hosted at the MaRS Centre, Toronto, Ontario. The discussion was moderated by Bob Becker, Principal, SMA. Do the tried and true lead generation activities we all know and love – like face-to-face events, outbound calling and direct marketing – still […]
Technology Marketing
& Sales Group