Marketing Automation

Are you looking to improve the effectiveness of your marketing on multiple online channels? Nurture relationships with leads not yet ready to buy? Retain and extend customer relationships? Prove – and improve – marketing ROI?


SMA can help you leverage the power of marketing automation to streamline and improve the effectiveness of your online marketing efforts.  We offer a complete suite of services to help you define and implement the appropriate marketing automation solution to meet your needs, including:

  • Platform implementation, integration, and management
  • Process development and implementation for your marketing automation solution, including lead scoring, lead nurturing, and lead lifecycle alignment with your solution.
  • Personalization strategy & implementation to enhance the effectiveness of your marketing programs.
  • Marketing analytics: developing Key Performance Indicators and reporting strategies.
  • Data governance and management services, including database audits, and database cleansing/enrichment.
  • Program template development for your marketing automation solution.
  • Training on your marketing automation solution.
  • Outsourced managed services if you don’t have the staff to manage all aspects of your marketing automation solution and programs.
  • Asset development to support your efforts: SMA can assist you in developing a wide variety of collateral materials.