Are you looking to improve the effectiveness of your marketing on multiple online channels? Nurture relationships with leads not yet ready to buy? Retain and extend customer relationships? Prove – and improve – marketing ROI?

SMA can help you leverage the power of marketing automation to streamline and improve the effectiveness of your online marketing efforts.  We offer a complete suite of services to help you define and implement the appropriate marketing automation solution to meet your needs, including:

• Platform implementation, integration, and management
• Process development and implementation for your marketing automation solution, including lead scoring, lead nurturing, and lead lifecycle alignment with your solution.
• Personalization strategy & implementation to enhance the effectiveness of your marketing programs.
• Marketing analytics: developing Key Performance Indicators and reporting strategies.
• Data governance and management services, including database audits, and database cleansing/enrichment.
• Program template development for your marketing automation solution.
• Training on your marketing automation solution.
• Outsourced managed services if you don’t have the staff to manage all aspects of your marketing automation solution and programs.
• Asset development to support your efforts: SMA can assist you in developing a wide variety of collateral materials.