Blog

Break through the noise to your prospects

April 22, 2018

  Technology buyers are inundated with email blasts, social posts, event invites, and telemarketing calls day in and day out. What is your organization doing to break through the noise to your prospects? This was the topic of discussion at the latest  SMA/ITAC Think Tank […]

Posted By: SMA

Digital Marketing Report Card: Pass or Fail?

February 21, 2018

At our most recent SMA/ITAC Technology Marketing and Sales Think Tank, tech marketers and sales professionals gathered to discuss a lineup of topics, including how they’re using social media for B2B, the impact of CASL on email, the power of SEO, and face-to-face vs. webinars and […]

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What’s the right marketing mix for 2018?

December 13, 2017

Pendulum swinging towards more digital, but tracking ROI still a major challenge At our most recent SMA/ITAC Technology Marketing and Sales Think Tank, tech marketers covered a host of issues and topics, including shrinking budgets, the need to improve and track ROI, and finding the […]

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To find more ROI with fewer marketing resources: That is the question

October 23, 2017

Traditional Marketing and Digital Marketing ... making room for both Our most recent SMA/ITAC Think Tank had technology marketers considering the best ways to operate effectively under constrained or nonexistent budgets. The discussion focused on how to do more with less, and how to maximize […]

Posted By: SMA