Market Research

Do you need to position your products and services more effectively?
Differentiate yourself in a crowded marketplace?

SMA can help you better understand the needs and priorities of your market, gain insight into how to position your products and services more effectively, and uncover market perceptions of your organization and your competitors.

Our Market Research team consists of skilled and seasoned market research specialists who know technology and know how to probe for meaningful answers you can use to develop effective marketing strategies.

  • Market Research services include:
  • Database recommendations, purchase, coordination
  • List verification and augmentation
  • Survey design
  • Telephone surveys
  • Face-to-face research
  • Results analysis, recommendations and reporting
  • Focus groups
  • Sales lead identification
  • Web site usability analysis
  • Competitor and product analysis