Our People

Bob Becker


Before establishing SMA in 1985, Bob worked in the marketing department of Colgate Palmolive Canada , and was the marketing partner of GLA Computer Systems, a Canadian software company.

Responsible for overseeing all of SMA's marketing projects, Bob has developed a significant, long-term client base, ranging in size from owner-operators to internationally recognized public companies.

He also serves as Chairperson of the Marketing and Sales Committee and Think Tank for the Information Technology Association of Canada (ITAC).

Jessica Caceres

Director, Client Services

Jessica manages SMA’s portfolio of clients throughout the project lifecycle - from proposal to delivery. She also conducts list research for target market database building, sales lead generation campaigns and market research projects. Prior to joining SMA, Jessica held various sales and head office positions in the financial services industry for over 15 years.


Maryjane Martin

Communication Advisor

Mary Jane Martin is a corporate communicator specializing in digital communication.  She is the recipient of a numerous awards in writing and communication planning and was named Toronto Public Relations Practitioner of the Year in 2012.  She is an accredited member and Fellow of the Canadian Public Relations Society and a member of the International Association of Business Communicators.

With a MSc in Communication Management from Syracuse University and BA (Hons) in Film from Queen’s University, MJ can provide clients with a variety of creative solutions to meet your communication needs.  

Mary Jane is an adjunct professor at Ryerson’s Chang School where she teaches communications planning and she teaches ethics at the University of Victoria. 

Anam Ahmed

Senior Copywriter

Anam is a writer and editor specializing in developing engaging content for technology organizations. She has a breadth of expertise creating white papers, case studies, datasheets, brochures, customer reference stories, blogs, social media content, email campaigns, ads, and web copy. Prior to her role at SMA, Anam was in charge of content marketing for a Canadian technology company, and was the editor of the For Dummies reference series.

Tricia Lille

SMA Market Research Specialist

  • SMA-trained
  • 10+ years of business experience in sales, marketing and/or technology
  • Familiar with all forms of emerging technologies including Internet, data management, ERP and CRM, as well as IT consulting and advisory services
  • Conduct lengthy conversations, probe "C" level executives for perceptions, attitudes and plans for expenditures
  • Communicate clearly with account executives about potential prospective accounts