Our People

Bob Becker


Before establishing SMA in 1985, Bob worked in the marketing department of Colgate Palmolive Canada , and was the marketing partner of GLA Computer Systems, a Canadian software company.

Responsible for overseeing all of SMA's marketing projects, Bob has developed a significant, long-term client base, ranging in size from owner-operators to internationally recognized public companies.

He also serves as Chairperson of the Marketing and Sales Committee and Think Tank for the Information Technology Association of Canada (ITAC).

Jessica Caceres

Director, Client Services

Jessica manages SMA’s portfolio of clients throughout the project lifecycle - from proposal to delivery. She also conducts list research for target market database building, sales lead generation campaigns and market research projects. Prior to joining SMA, Jessica held various sales and head office positions in the financial services industry for over 15 years.


Judy Irwin

Director, Communications

Judy is a creative communications professional with 20+ years’ experience in marketing communications. She’s worked with a wide range of technology companies, and she specializes in B2B marcom tools including customer reference stories, brochures, ads, direct marketing, blog posts/social media programs, white papers, data sheets, and more.

Marianne Bennett

Manager, Client Services

Marianne manages several functions for SMA including team training, target market database building, sales lead generation and market research.  She is also responsible for the organization’s bookkeeping and administrative support.  Prior to joining SMA in 2009, Marianne held positions in both customer service and accounting.

SMA Market Research Specialists

  • SMA-trained
  • 10+ years of business experience in sales, marketing and/or technology
  • Familiar with all forms of emerging technologies including Internet, data management, ERP and CRM, as well as IT consulting and advisory services
  • Conduct lengthy conversations, probe "C" level executives for perceptions, attitudes and plans for expenditures
  • Communicate clearly with account executives about potential prospective accounts