Our People

Bob Becker


Before establishing SMA in 1985, Bob worked in the marketing department of Colgate Palmolive Canada , and was the marketing partner of GLA Computer Systems, a Canadian software company.

Responsible for overseeing all of SMA's marketing projects, Bob has developed a significant, long-term client base, ranging in size from owner-operators to internationally recognized public companies.

He also serves as Chairperson of the Marketing and Sales Committee and Think Tank for the Information Technology Association of Canada (ITAC).

Anam Ahmed

Senior Copywriter

Anam is a writer and editor specializing in developing engaging content for technology organizations. She has a breadth of expertise creating white papers, case studies, datasheets, brochures, customer reference stories, blogs, social media content, email campaigns, ads, and web copy. Prior to her role at SMA, Anam was in charge of content marketing for a Canadian technology company, and was the editor of the For Dummies reference series.

Jessica Caceres

Director, Client Services

Jessica manages SMA’s portfolio of clients throughout the project lifecycle - from proposal to delivery. She also conducts list research for target market database building, sales lead generation campaigns and market research projects. Prior to joining SMA, Jessica held various sales and head office positions in the financial services industry for over 15 years.