Marketing Communications Copywriting

Do you want to shape perceptions? Influence decisions? Provoke action?
Do you want to raise awareness of your products and services?
Do you need to reach the market with a compelling message?

Influencing your prospects and customers is both a science and an art.  It requires a close analysis of your market’s interests and needs, a clear understanding of your value proposition and the creativity to come up with stand-out communications that get results.

No matter what you want to communicate to whom, we’ll help you plan the right strategy – identifying audiences, channels and critical messaging.

Already have a plan and need to execute? No problem.

SMA’s professional writing team delivers copy that is crisp, clear and compelling – for print, speech or online usage.  Our design resources come up with fresh looks that capture attention, while working to your corporate guidelines.

Marketing Communications services include:

  • Strategic communication planning, including recommended channels and messaging
  • Communications research: audience profiles, competitor analyses, tactical audits
  • Professional copywriting for:
    • Customer case studies and testimonials
    • Direct mail (e-mail and traditional)
    • Web site content
    • Marketing brochures
    • Product/Solution sheets
    • White papers
    • Event invitations
    • Newsletters
    • Advertising
    • Speechwriting
    • Media releases
    • Articles for placement
  • Design and production