Marketing Communications/Copywriting

Do you want to shape perceptions? Influence decisions? Provoke action?
Do you want to raise awareness of your products and services?
Do you need to reach the market with a compelling message?

Influencing your prospects and customers is both a science and an art.  It requires a close analysis of your market’s interests and needs, a clear understanding of your value proposition and the creativity to come up with stand-out communications that get results.

No matter what you want to communicate to whom, we’ll help you plan the right strategy – identifying audiences, channels and critical messaging.

Already have a plan and need to execute? No problem.

SMA’s professional writing team delivers copy that is crisp, clear and compelling – for print, speech or online usage.  Our design resources come up with fresh looks that capture attention, while working to your corporate guidelines.

Marketing Communications services include:

  • Strategic communication planning, including recommended channels and messaging
  • Communications research: audience profiles, competitor analyses, tactical audits
  • Professional copywriting for:
    • Customer case studies and testimonials
    • Direct mail (e-mail and traditional)
    • Web site content
    • Marketing brochures
    • Product/Solution sheets
    • White papers
    • Event invitations
    • Newsletters
    • Advertising
    • Speechwriting
    • Media releases
    • Articles for placement
  • Design and production