Do you want to shape perceptions? Influence decisions? Provoke action?
Do you want to raise awareness of your products and services?
Do you need to reach the market with a compelling message?
Influencing your prospects and customers is both a science and an art. It requires a close analysis of your market’s interests and needs, a clear understanding of your value proposition and the creativity to come up with stand-out communications that get results.
No matter what you want to communicate to whom, we’ll help you plan the right strategy – identifying audiences, channels and critical messaging.
Already have a plan and need to execute? No problem.
SMA’s professional writing team delivers copy that is crisp, clear and compelling – for print, speech or online usage. Our design resources come up with fresh looks that capture attention, while working to your corporate guidelines.
Marketing Communications services include:
- Strategic communication planning, including recommended channels and messaging
- Communications research: audience profiles, competitor analyses, tactical audits
- Professional copywriting for:
- Customer case studies and testimonials
- Direct mail (e-mail and traditional)
- Web site content
- Marketing brochures
- Product/Solution sheets
- White papers
- Event invitations
- Media releases
- Articles for placement
- Design and production