Technology Marketing/Sales Think Tanks

SMA is instrumental in engaging marketing and sales executives in thoughtful and provocative discussions about the state of technology marketing and best practices. We invite you to find out what your colleagues are saying.

SMA sponsors and chairs the Marketing and Sales Executive think tank and roundtable events of the Information Technology Association of Canada (ITAC). Here are summaries of some of the recent events:

Will AI Make Tech Sales Reps Obsolete – or Empower Them?

May 29, 2017

Robots can play a valuable role The latest SMA/ITAC Think Tank explored the topic of Artificial Intelligence and the impact it’s going to have on our marketing and sales jobs, and on the sales process. Overall, participants believe that AI will help to streamline the sales […] Read More >

Is Digital Marketing Disrupting Your ROI?

February 22, 2017

Finding the ROI is a challenge, but it's possible The SMA/ITAC Think Tank in February explored the topic of digital marketing and ROI. The discussion covered a broad range of topics, including the risk of overwhelming prospects with digital messages, the continuing importance of face-to-face, and how […] Read More >

Marketing Automation: Losing the Personal Touch?

December 9, 2016

Building meaningful customer relationships in a digital world The SMA/ITAC Think Tank in December put the spotlight on marketing automation systems and digital marketing. Participants shared their experiences and insights, on everything from the value of the data that digital marketing provides, to the challenges of managing […] Read More >

Finding New Customers: What’s the Right Marketing Mix?

October 25, 2016

Searching for that special strategy that will maximize ROI and generate new customers The ITAC Think Tank in October explored a subject that's close to the heart of many tech marketers: how to achieve ROI and find new customers while making the most of your marketing budget. Participants shared their […] Read More >

Searching for Marketing ROI

June 16, 2016

And the continuing quest for real leads Our most recent ITAC Think Tank addressed issues facing all technology marketers: how to find increased return on marketing investment with the right mix of digital and traditional marketing tools. Our key conclusions from this event include:  Challenges continue to […] Read More >

The Great Race for New Customers: Navigating Rough Terrain

April 19, 2016

Integration and brevity are key On April 14, 2016, our ITAC/SMA Marketing & Sales Think Tank addressed issues that are front and centre today with technology marketers:  how to balance challenges that you regularly face with the need to find and acquire new customers. We found […] Read More >

Doing More with Less: Making Marketing Dollars Count

February 16, 2016

The Delicate Balance of Digital vs. Traditional Marketing, and Marketing vs. Sales Our most recent ITAC Think Tank addressed issues facing all technology marketers:  balancing new digital marketing techniques with sales lead generation, and balancing the needs of Sales with the mandate of Marketing. Our […] Read More >

Digital Marketing: The Next Holy Grail of Marketing?

December 16, 2015

With digital marketing, the fundamental concepts of marketing still apply. You must know who your target market is, you must know how to reach them, and your message must resonate with the challenges and issues they’re facing in their business.  And if […] Read More >

Customer Loyalty: Best Practices in Customer Retention & Growth

November 3, 2015

In many technology firms, Marketing is focussed almost exclusively on identifying prospective accounts with very little effort on existing customers. Once a prospect converts to a sale, the relationship is primarily managed by Sales. This divide makes it challenging for Marketing to […] Read More >

Tracking Marketing ROI: Mission Impossible?

June 15, 2015

What are the primary reasons tracking ROI is so challenging? Tracking Marketing ROI is challenging for almost all organizations: clearly defining what a touch point is, whether you are tracking activities and/or results, and what is to be tracked in both Marketing and […] Read More >