Technology Marketing/Sales Think Tanks

SMA is instrumental in engaging marketing and sales executives in thoughtful and provocative discussions about the state of technology marketing and best practices. We invite you to find out what your colleagues are saying.

SMA sponsors and chairs the Marketing and Sales Executive think tank and roundtable events of the Information Technology Association of Canada (ITAC). Here are summaries of some of the recent events:

Dialing for dollars: How to use outbound call campaigns effectively

February 12, 2019

Outbound call campaigns used to be a staple of the marketing and sales team in the technology industry – but times are changing. Now, the way call campaigns are used needs to reflect the transformative needs of the prospects. […] Read More >

Building trust at in-person events

November 12, 2018

Events have been a key element of the marketing mix for years for both large corporations and small start-ups. An effective way to bring prospects and customers together to connect about the challenges they are facing and learn about solutions, more tech firms are […] Read More >

Break through the noise to your prospects

April 22, 2018

  Technology buyers are inundated with email blasts, social posts, event invites, and telemarketing calls day in and day out. What is your organization doing to break through the noise to your prospects? This was the topic of discussion at the latest  SMA/ITAC Think Tank […] Read More >

Digital Marketing Report Card: Pass or Fail?

February 21, 2018

At our most recent SMA/ITAC Technology Marketing and Sales Think Tank, tech marketers and sales professionals gathered to discuss a lineup of topics, including how they’re using social media for B2B, the impact of CASL on email, the power of SEO, and face-to-face vs. webinars and […] Read More >

What’s the right marketing mix for 2018?

December 13, 2017

Pendulum swinging towards more digital, but tracking ROI still a major challenge At our most recent SMA/ITAC Technology Marketing and Sales Think Tank, tech marketers covered a host of issues and topics, including shrinking budgets, the need to improve and track ROI, and finding the […] Read More >

To find more ROI with fewer marketing resources: That is the question

October 23, 2017

Traditional Marketing and Digital Marketing ... making room for both Our most recent SMA/ITAC Think Tank had technology marketers considering the best ways to operate effectively under constrained or nonexistent budgets. The discussion focused on how to do more with less, and how to maximize […] Read More >

Will AI Make Tech Sales Reps Obsolete – or Empower Them?

May 29, 2017

Robots can play a valuable role The latest SMA/ITAC Think Tank explored the topic of Artificial Intelligence and the impact it’s going to have on our marketing and sales jobs, and on the sales process. Overall, participants believe that AI will help to streamline the […] Read More >

Is Digital Marketing Disrupting Your ROI?

February 22, 2017

Finding the ROI is a challenge, but it's possible The SMA/ITAC Think Tank in February explored the topic of digital marketing and ROI. The discussion covered a broad range of topics, including the risk of overwhelming prospects with digital messages, the continuing importance of face-to-face, and […] Read More >

Marketing Automation: Losing the Personal Touch?

December 9, 2016

Building meaningful customer relationships in a digital world The SMA/ITAC Think Tank in December put the spotlight on marketing automation systems and digital marketing. Participants shared their experiences and insights, on everything from the value of the data that digital marketing provides, to the challenges of […] Read More >

Finding New Customers: What’s the Right Marketing Mix?

October 25, 2016

Searching for that special strategy that will maximize ROI and generate new customers The ITAC Think Tank in October explored a subject that's close to the heart of many tech marketers: how to achieve ROI and find new customers while making the most of your marketing budget. Participants shared their […] Read More >