Blog

Marketing Automation: Losing the Personal Touch?

December 9, 2016

Building meaningful customer relationships in a digital world The SMA/ITAC Think Tank in December put the spotlight on marketing automation systems and digital marketing. Participants shared their experiences and insights, on everything from the value of the data that digital marketing provides, to the challenges of […]

Posted By: SMA

Finding New Customers: What’s the Right Marketing Mix?

October 25, 2016

Searching for that special strategy that will maximize ROI and generate new customers The ITAC Think Tank in October explored a subject that's close to the heart of many tech marketers: how to achieve ROI and find new customers while making the most of your marketing budget. Participants shared their […]

Posted By: SMA

Searching for Marketing ROI

June 16, 2016

And the continuing quest for real leads Our most recent ITAC Think Tank addressed issues facing all technology marketers: how to find increased return on marketing investment with the right mix of digital and traditional marketing tools. Our key conclusions from this event include:  Challenges continue to […]

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The Great Race for New Customers: Navigating Rough Terrain

April 19, 2016

Integration and brevity are key On April 14, 2016, our ITAC/SMA Marketing & Sales Think Tank addressed issues that are front and centre today with technology marketers:  how to balance challenges that you regularly face with the need to find and acquire new customers. We found […]

Posted By: SMA