Will AI Make Tech Sales Reps Obsolete – or Empower Them?

May 29, 2017

Robots can play a valuable role The latest SMA/ITAC Think Tank explored the topic of Artificial Intelligence and the impact it’s going to have on our marketing and sales jobs, and on the sales process. Overall, participants believe that AI will help to streamline the […]

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Is Digital Marketing Disrupting Your ROI?

February 22, 2017

Finding the ROI is a challenge, but it's possible The SMA/ITAC Think Tank in February explored the topic of digital marketing and ROI. The discussion covered a broad range of topics, including the risk of overwhelming prospects with digital messages, the continuing importance of face-to-face, and […]

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Marketing Automation: Losing the Personal Touch?

December 9, 2016

Building meaningful customer relationships in a digital world The SMA/ITAC Think Tank in December put the spotlight on marketing automation systems and digital marketing. Participants shared their experiences and insights, on everything from the value of the data that digital marketing provides, to the challenges of […]

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Finding New Customers: What’s the Right Marketing Mix?

October 25, 2016

Searching for that special strategy that will maximize ROI and generate new customers The ITAC Think Tank in October explored a subject that's close to the heart of many tech marketers: how to achieve ROI and find new customers while making the most of your marketing budget. Participants shared their […]

Posted By: SMA