What’s the right marketing mix for 2018?

December 13, 2017

Pendulum swinging towards more digital, but tracking ROI still a major challenge At our most recent SMA/ITAC Technology Marketing and Sales Think Tank, tech marketers covered a host of issues and topics, including shrinking budgets, the need to improve and track ROI, and finding the […]

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To find more ROI with fewer marketing resources: That is the question

October 23, 2017

Traditional Marketing and Digital Marketing ... making room for both Our most recent SMA/ITAC Think Tank had technology marketers considering the best ways to operate effectively under constrained or nonexistent budgets. The discussion focused on how to do more with less, and how to maximize […]

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Will AI Make Tech Sales Reps Obsolete – or Empower Them?

May 29, 2017

Robots can play a valuable role The latest SMA/ITAC Think Tank explored the topic of Artificial Intelligence and the impact it’s going to have on our marketing and sales jobs, and on the sales process. Overall, participants believe that AI will help to streamline the […]

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Is Digital Marketing Disrupting Your ROI?

February 22, 2017

Finding the ROI is a challenge, but it's possible The SMA/ITAC Think Tank in February explored the topic of digital marketing and ROI. The discussion covered a broad range of topics, including the risk of overwhelming prospects with digital messages, the continuing importance of face-to-face, and […]

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