Is Digital Marketing Disrupting Your ROI?

February 22, 2017

Finding the ROI is a challenge, but it's possible The SMA/ITAC Think Tank in February explored the topic of digital marketing and ROI. The discussion covered a broad range of topics, including the risk of overwhelming prospects with digital messages, the continuing importance of face-to-face, and […]

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Marketing Automation: Losing the Personal Touch?

December 9, 2016

Building meaningful customer relationships in a digital world The SMA/ITAC Think Tank in December put the spotlight on marketing automation systems and digital marketing. Participants shared their experiences and insights, on everything from the value of the data that digital marketing provides, to the challenges of […]

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Finding New Customers: What’s the Right Marketing Mix?

October 25, 2016

Searching for that special strategy that will maximize ROI and generate new customers The ITAC Think Tank in October explored a subject that's close to the heart of many tech marketers: how to achieve ROI and find new customers while making the most of your marketing budget. Participants shared their […]

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Searching for Marketing ROI

June 16, 2016

And the continuing quest for real leads Our most recent ITAC Think Tank addressed issues facing all technology marketers: how to find increased return on marketing investment with the right mix of digital and traditional marketing tools. Our key conclusions from this event include:  Challenges continue to […]

Posted By: SMA