The Next Generation of Lead Generation Think Tank
June 25, 2012
This ITAC Marketing and Sales Executive Think Tank was hosted at SAP Canada by Cory Coley-Christakos, Senior Director of Marketing. What's the latest in sales and lead generation?Tracking, measuring and sales team buy-in. Online Marketing Spend - Poll of Attendees:5 out of 13 are spending […]
Partner Marketing Group Therapy
April 7, 2012
This ITAC Marketing Roundtable was hosted at the MaRS Centre, Toronto, Ontario. The discussion was moderated by Bob Becker, Principal, SMA. What’s a partner marketing relationship all about?How do vendors, partners and distributors work things out as a win for all? What We Learned […]
Social Media Lead Gen: Where’s the Beef?
February 24, 2012
This ITAC Marketing and Sales Executive Think Tank was hosted at Arrow Enterprise Computing Solutions by Robert Boulet, Vice President. Bob Becker, Principal of SMA moderated the discussion. Lead generator, branding play - or both? Sales lead tracking with online analytics What We […]
Measure Up Your Marketing: Technology that Tracks
December 12, 2011
This ITAC Marketing and Sales Executive Think Tank was hosted at Oracle by Michael McCarthy, Account Manager, Oracle Advanced Customer Service. Bob Becker, Principal of SMA moderated the discussion. Using technology tools to evaluate ROI. Aligning sales and marketing to get results. What […]
Technology Marketing
& Sales Group