Nurturing Cool Leads into Hot Prospects
October 31, 2011
This ITAC roundtable was held at the MaRS Centre, Toronto, Ontario. Bob Becker, Principal of SMA moderated the discussion. What we learned Many firms are struggling to integrate and connect marketing, sales and delivery Creating credible and relevant content is critical Consistency is key – […]
Bring It – Social Networking on Mobile Devices
April 26, 2011
This ITAC roundtable was held at the MaRS Centre, Toronto, Ontario. Bob Becker, Principal of SMA moderated the discussion. "The reality is that everyone uses social media, but a significant number of us continue to struggle with it" What we learned Treat social media […]
Social Networking: The Be All and End All?
February 22, 2011
This ITAC Marketing and Sales Executive Think Tank was hosted at Capgemini by Vito Labate, North America Internal Communications Leader. Determining the best lead generation approach. Measuring the value of social media as a target market tactic. What we learned Incorporate social […]
To Tweet or Not To Tweet: Marketing Mash-up
December 10, 2010
This ITAC Marketing and Sales Executive Think Tank was hosted at SAP Inc. by Diane Picket, Director Business User Marketing. 1. Defining social networking platforms 2. Integrating face-to-face with social media, optimizing resources and measuring ROI What we learned Listen first. Tools […]
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