Taking it to the top: Elevating Marketing and Sales to C-Level
October 23, 2010
This ITAC roundtable was hosted at the MaRS Centre, Toronto, Ontario. Is C-level the Right Place To Be? What we learned Communicating with C-level is a mix; online nurturing is needed. Peer-to-peer events and communications. Consider event at a customer location. And involve customers in next […]
Marketing Without Borders
June 25, 2010
This ITAC Marketing and Sales Executive Think Tank was hosted at NCR Canada Ltd. by Luc Villeneuve, President. 1. Determining the best approaches to cross-border marketing 2. Building communication, cooperation and integration between marketing and sales What we learned Develop customer success stories from panel of customers […]
Making Connections: Virtual vs. Face-To-Face
April 25, 2010
This ITAC roundtable was hosted at the MaRS Centre, Toronto, Ontario. What we learned Investigate Second Life (a free 3D virtual world where users can socialize, connect and create using free voice and text chat), virtualization, LinkedIn and account-based marketing opportunities Everyone faces […]
Exercise Your Options
February 20, 2010
This ITAC Marketing and Sales Executive Think Tank was hosted at Avaya Canada by Ms. Aisha Umar, Director, Central Region, Avaya Canada. 1. Achieving optimum results through online and traditional marketing 2. Keeping costs in line and maximizing your marketing budget What we learned […]
Technology Marketing
& Sales Group