Spam a Lot? What You Need to Know About Canada’s New Anti-Spam Legislation
June 17, 2014
What is the Canada's Anti-Spam Legislation (CASL) and how will it affect my organization? What will I have to stop doing, and what will I have to start doing in order to comply? This ITAC/SMA Tech Marketing & Sales Executive Think Tank was hosted at Softchoice […]
Honey, They Shrunk the Budget, Again! – What to do When Every Penny Counts
April 23, 2014
What should we do more of, less of, or not at all? What marketing tactics work best for customers -- and best for prospects? This ITAC Marketing Roundtable was hosted at Avnet Technology Solutions in Mississauga, Ontario by Janice Hoskins, Marketing Manager, Canada, IBM Solutions, […]
The Ins and Outs of Inbound Marketing: Everything You Wanted to Know
March 4, 2014
In today's world of hyper-communication, is inbound marketing still "in"? How does inbound marketing play nicely with other marketing tactics? This ITAC Marketing Roundtable was hosted at the MaRS Centre, Toronto, Ontario. The discussion was moderated by Bob Becker, Principal, SMA. Panelists Johanna Delroy, National […]
Marketing ROI: Are You Getting Any?
November 7, 2013
If we scale back or halt traditional marketing, will we regret it? If we try something new, what should it be? Is social media the answer? This ITAC Marketing Roundtable was hosted at the MaRS Centre, Toronto, Ontario. The discussion was moderated by […]
Technology Marketing
& Sales Group