Sales vs Marketing, Closing the Great Divide
April 28, 2015
Sales and Marketing have different perspectives, but collaboration, and common objectives will go a long way to creating cohesion. Transparency is critical. The “Farmer’s Field” is an excellent analogy for effective cooperation. Marketing plants the seed, and cares for the plants while they […]
Social Media Report Card – Are you getting the leads you need?
March 9, 2015
Based on your experience so far, what is working with social media, and what is not? How is social media defined, used and evaluated within the context of all marketing activities? This ITAC/SMA Marketing & Sales Executive Think Tank was hosted at Avnet Technology […]
Exceptional Marketing ROI: What’s the Secret Sauce?
December 9, 2014
What elements of marketing provide the best ROI? What role should the sales team be playing for best results? This ITAC/SMA Marketing & Sales Executive Think Tank was hosted at HighVail in Toronto, Ontario by Claude Reeves, Director, Enterprise Sales, Canada, Red Hat Canada. The […]
Mining for Gold! Best Practices in Contact List Management
October 16, 2014
What are the best practices in managing contact lists? And are there even any "best practices"? Is email still a viable option for building lists in light of CASL requirements? This ITAC/SMA Marketing & Sales Executive Think Tank was hosted at Symantec Canada in […]
Technology Marketing
& Sales Group