Doing More with Less: Making Marketing Dollars Count
February 16, 2016
The Delicate Balance of Digital vs. Traditional Marketing, and Marketing vs. Sales Our most recent ITAC Think Tank addressed issues facing all technology marketers: balancing new digital marketing techniques with sales lead generation, and balancing the needs of Sales with the mandate of Marketing. Our […]
Digital Marketing: The Next Holy Grail of Marketing?
December 16, 2015
With digital marketing, the fundamental concepts of marketing still apply. You must know who your target market is, you must know how to reach them, and your message must resonate with the challenges and issues they’re facing in their business. And if […]
Customer Loyalty: Best Practices in Customer Retention & Growth
November 3, 2015
In many technology firms, Marketing is focussed almost exclusively on identifying prospective accounts with very little effort on existing customers. Once a prospect converts to a sale, the relationship is primarily managed by Sales. This divide makes it challenging for Marketing to […]
Tracking Marketing ROI: Mission Impossible?
June 15, 2015
What are the primary reasons tracking ROI is so challenging? Tracking Marketing ROI is challenging for almost all organizations: clearly defining what a touch point is, whether you are tracking activities and/or results, and what is to be tracked in both Marketing and […]
Technology Marketing
& Sales Group