SMA is instrumental in engaging marketing and sales executives in thoughtful and provocative discussions about the state of technology marketing and best practices. We invite you to find out what your colleagues are saying.
SMA sponsors and chairs the Marketing and Sales Executive think tank and roundtable events of the Information Technology Association of Canada (ITAC). Here are summaries of some of the recent events:
February 24, 2012
This ITAC Marketing and Sales Executive Think Tank was hosted at Arrow Enterprise Computing Solutions by Robert Boulet, Vice President. Bob Becker, Principal of SMA moderated the discussion. Lead generator, branding play - or both? Sales lead tracking with online analytics What We […] Read More >
December 12, 2011
This ITAC Marketing and Sales Executive Think Tank was hosted at Oracle by Michael McCarthy, Account Manager, Oracle Advanced Customer Service. Bob Becker, Principal of SMA moderated the discussion. Using technology tools to evaluate ROI. Aligning sales and marketing to get results. What […] Read More >
October 31, 2011
This ITAC roundtable was held at the MaRS Centre, Toronto, Ontario. Bob Becker, Principal of SMA moderated the discussion. What we learned Many firms are struggling to integrate and connect marketing, sales and delivery Creating credible and relevant content is critical Consistency is key – […] Read More >
April 26, 2011
This ITAC roundtable was held at the MaRS Centre, Toronto, Ontario. Bob Becker, Principal of SMA moderated the discussion. "The reality is that everyone uses social media, but a significant number of us continue to struggle with it" What we learned Treat social media […] Read More >
February 22, 2011
This ITAC Marketing and Sales Executive Think Tank was hosted at Capgemini by Vito Labate, North America Internal Communications Leader. Determining the best lead generation approach. Measuring the value of social media as a target market tactic. What we learned Incorporate social […] Read More >
December 10, 2010
This ITAC Marketing and Sales Executive Think Tank was hosted at SAP Inc. by Diane Picket, Director Business User Marketing. 1. Defining social networking platforms 2. Integrating face-to-face with social media, optimizing resources and measuring ROI What we learned Listen first. Tools […] Read More >
October 23, 2010
This ITAC roundtable was hosted at the MaRS Centre, Toronto, Ontario. Is C-level the Right Place To Be? What we learned Communicating with C-level is a mix; online nurturing is needed. Peer-to-peer events and communications. Consider event at a customer location. And involve customers in next […] Read More >
June 25, 2010
This ITAC Marketing and Sales Executive Think Tank was hosted at NCR Canada Ltd. by Luc Villeneuve, President. 1. Determining the best approaches to cross-border marketing 2. Building communication, cooperation and integration between marketing and sales What we learned Develop customer success stories from panel of customers […] Read More >
April 25, 2010
This ITAC roundtable was hosted at the MaRS Centre, Toronto, Ontario. What we learned Investigate Second Life (a free 3D virtual world where users can socialize, connect and create using free voice and text chat), virtualization, LinkedIn and account-based marketing opportunities Everyone faces […] Read More >
February 20, 2010
This ITAC Marketing and Sales Executive Think Tank was hosted at Avaya Canada by Ms. Aisha Umar, Director, Central Region, Avaya Canada. 1. Achieving optimum results through online and traditional marketing 2. Keeping costs in line and maximizing your marketing budget What we learned […] Read More >
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