SMA is instrumental in engaging marketing and sales executives in thoughtful and provocative discussions about the state of technology marketing and best practices. We invite you to find out what your colleagues are saying.
SMA sponsors and chairs the Marketing and Sales Executive think tank and roundtable events of the Information Technology Association of Canada (ITAC). Here are summaries of some of the recent events:
June 17, 2014
What is the Canada's Anti-Spam Legislation (CASL) and how will it affect my organization? What will I have to stop doing, and what will I have to start doing in order to comply? This ITAC/SMA Tech Marketing & Sales Executive Think Tank was hosted at Softchoice […] Read More >
April 23, 2014
What should we do more of, less of, or not at all? What marketing tactics work best for customers -- and best for prospects? This ITAC Marketing Roundtable was hosted at Avnet Technology Solutions in Mississauga, Ontario by Janice Hoskins, Marketing Manager, Canada, IBM Solutions, […] Read More >
March 4, 2014
In today's world of hyper-communication, is inbound marketing still "in"? How does inbound marketing play nicely with other marketing tactics? This ITAC Marketing Roundtable was hosted at the MaRS Centre, Toronto, Ontario. The discussion was moderated by Bob Becker, Principal, SMA. Panelists Johanna Delroy, National […] Read More >
November 7, 2013
If we scale back or halt traditional marketing, will we regret it? If we try something new, what should it be? Is social media the answer? This ITAC Marketing Roundtable was hosted at the MaRS Centre, Toronto, Ontario. The discussion was moderated by […] Read More >
June 21, 2013
What should Sales know about Marketing -- and Marketing know about Sales? What steps can you take to get Sales and Marketing to partner more effectively for better results? This ITAC Marketing Think Tank was hosted at Oracle Corporation Canada Inc. in Toronto […] Read More >
April 29, 2013
What are the potential risks and rewards of the latest demand gen offerings? How do you integrate new tools with traditional demand gen activities? This ITAC Marketing Think Tank was hosted at Cisco Canada in Toronto, Ontario by Paul McDevitt, Senior Manager, Marketing. The discussion […] Read More >
March 4, 2013
This ITAC Marketing Roundtable was hosted at the MaRS Centre, Toronto, Ontario. The discussion was moderated by Bob Becker, Principal, SMA. What do organizations need to do and consider before launching into the very public arena of social media -- where there’s really no “going […] Read More >
October 30, 2012
This ITAC Marketing Roundtable was hosted at the MaRS Centre, Toronto, Ontario. The discussion was moderated by Bob Becker, Principal, SMA. Do the tried and true lead generation activities we all know and love – like face-to-face events, outbound calling and direct marketing – still […] Read More >
June 25, 2012
This ITAC Marketing and Sales Executive Think Tank was hosted at SAP Canada by Cory Coley-Christakos, Senior Director of Marketing. What's the latest in sales and lead generation?Tracking, measuring and sales team buy-in. Online Marketing Spend - Poll of Attendees:5 out of 13 are spending […] Read More >
April 7, 2012
This ITAC Marketing Roundtable was hosted at the MaRS Centre, Toronto, Ontario. The discussion was moderated by Bob Becker, Principal, SMA. What’s a partner marketing relationship all about?How do vendors, partners and distributors work things out as a win for all? What We Learned […] Read More >
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