Demand Generation

Do you need to enhance the productivity of your sales force?
Do you need to find new markets, new prospects?

When you engage SMA, you get a team of experienced market research specialists who can dig out your most promising leads – quickly and affordably.

We know how to probe prospects to discover their propensity to buy, their impressions of your products and services, and how to advance them through the sales cycle.

We’ll even work with your internal sales team to ensure each lead reaches its full potential.

We provide a continuous feed of leads from our survey work, then prepare weekly follow-up reports to ensure your prospecting stays on the right track.

Sales Lead Generation services include:

  • Database recommendations, purchase and coordination
  • List verification and augmentation
  • Survey design
  • Telephone surveys
  • Events – planning and management
  • Direct mail (traditional and e-mail) – writing and production
  • Qualification of sales leads based on established algorithm for propensity to purchase
  • Close-loop services, ongoing prospect and sales team follow-up