Do you want to shape perceptions? Influence decisions? Provoke action?
Do you want to raise awareness of your products and services?
Do you need to reach the market with a compelling message?

Influencing your prospects and customers is both a science and an art.  It requires a close analysis of your market’s interests and needs, a clear understanding of your value proposition and the creativity to come up with stand-out communications that get results.

No matter what you want to communicate to whom, we’ll help you plan the right strategy – identifying audiences, channels and critical messaging.

Already have a plan and need to execute? No problem.

SMA’s professional writing team delivers copy that is crisp, clear and compelling – for print, speech or online usage.  Our design resources come up with fresh looks that capture attention, while working to your corporate guidelines.

Marketing Communications services include:

• Strategic communication planning, including recommended channels and messaging
• Communications research: audience profiles, competitor analyses, tactical audits
• Professional copywriting for:
  • Marketing automation
  • Social media
  • Customer case studies and testimonials
  • Direct mail (e-mail and traditional)
  • Web site content
  • Marketing brochures
  • Product/Solution sheets
  • White papers
  • Event invitations
  • Newsletters
  • Advertising
  • Speechwriting
  • Media releases
  • Articles for placement
• Design and production