Technology Marketing/Sales Think Tanks

SMA is instrumental in engaging marketing and sales executives in thoughtful and provocative discussions about the state of technology marketing and best practices. We invite you to find out what your colleagues are saying.

SMA sponsors and chairs the Marketing and Sales Executive think tank and roundtable events of the Information Technology Association of Canada (ITAC). Here are summaries of some of the recent events:

Customer Loyalty: Best Practices in Customer Retention & Growth

November 3, 2015

In many technology firms, Marketing is focussed almost exclusively on identifying prospective accounts with very little effort on existing customers. Once a prospect converts to a sale, the relationship is primarily managed by Sales. This divide makes it challenging for Marketing to […] Read More >

Tracking Marketing ROI: Mission Impossible?

June 15, 2015

What are the primary reasons tracking ROI is so challenging? Tracking Marketing ROI is challenging for almost all organizations: clearly defining what a touch point is, whether you are tracking activities and/or results, and what is to be tracked in both Marketing and […] Read More >

Sales vs Marketing, Closing the Great Divide

April 28, 2015

  Sales and Marketing have different perspectives, but collaboration, and common objectives will go a long way to creating cohesion. Transparency is critical. The “Farmer’s Field” is an excellent analogy for effective cooperation.  Marketing plants the seed, and cares for the plants while they […] Read More >

Social Media Report Card – Are you getting the leads you need?

March 9, 2015

Based on your experience so far, what is working with social media, and what is not? How is social media defined, used and evaluated within the context of all marketing activities? This ITAC/SMA Marketing & Sales Executive Think Tank was hosted at Avnet Technology […] Read More >

Exceptional Marketing ROI: What's the Secret Sauce?

December 9, 2014

  What elements of marketing provide the best ROI? What role should the sales team be playing for best results? This ITAC/SMA Marketing & Sales Executive Think Tank was hosted at HighVail in Toronto, Ontario by Claude Reeves, Director, Enterprise Sales, Canada, Red Hat Canada. The […] Read More >

Mining for Gold! Best Practices in Contact List Management

October 16, 2014

What are the best practices in managing contact lists? And are there even any "best practices"? Is email still a viable option for building lists in light of CASL requirements? This ITAC/SMA Marketing & Sales Executive Think Tank was hosted at Symantec Canada in […] Read More >

Spam a Lot? What You Need to Know About Canada’s New Anti-Spam Legislation

June 17, 2014

What is the Canada's Anti-Spam Legislation (CASL) and how will it affect my organization? What will I have to stop doing, and what will I have to start doing in order to comply? This ITAC/SMA Tech Marketing & Sales Executive Think Tank was hosted at Softchoice […] Read More >

Honey, They Shrunk the Budget, Again! – What to do When Every Penny Counts

April 23, 2014

What should we do more of, less of, or not at all? What marketing tactics work best for customers -- and best for prospects? This ITAC Marketing Roundtable was hosted at Avnet Technology Solutions in Mississauga, Ontario by Janice Hoskins, Marketing Manager, Canada, IBM Solutions, […] Read More >

The Ins and Outs of Inbound Marketing: Everything You Wanted to Know

March 4, 2014

In today's world of hyper-communication, is inbound marketing still "in"? How does inbound marketing play  nicely with other marketing tactics? This ITAC Marketing Roundtable was hosted at the MaRS Centre, Toronto, Ontario.  The discussion was moderated by Bob Becker, Principal, SMA. Panelists Johanna Delroy, National […] Read More >

Marketing ROI: Are You Getting Any?

November 7, 2013

If we scale back or halt traditional marketing, will we regret it? If we try something new, what should it be? Is social media the answer? This ITAC Marketing Roundtable was hosted at the MaRS Centre, Toronto, Ontario.  The discussion was moderated by […] Read More >