Marketing Communications Copywriting

• Do you want to shape perceptions? Influence decisions? Provoke action?
• Do you want to raise awareness of your products and services?
• Do you need to reach the market with a compelling message?

Influencing your prospects and customers is both a science and an art.  It requires a close analysis of your market’s interests and needs, a clear understanding of your value proposition and the creativity to come up with stand-out communications that get results.

No matter what you want to communicate to whom, we’ll help you plan the right strategy – identifying audiences, channels and critical messaging. 

Already have a plan and need to execute? No problem.

SMA's professional writing team delivers copy that is crisp, clear and compelling – for print, speech or online usage.  Our design resources come up with fresh looks that capture attention, while working to your corporate guidelines.

• Strategic communication planning, including recommended channels and messaging
• Communications research: audience profiles, competitor analyses, tactical audits
• Professional copywriting for:
• -  Customer case studies and testimonials
• -  Direct mail (e-mail and traditional)
• -  Web site content
• -  Marketing brochures
• -  Product/Solution sheets
• -  White papers
• -  Event invitations
• -  Newsletters
• -  Advertising
• -  Speechwriting
• -  Media releases
• -  Articles for placement
• Design and production

Read a case study about these services and the results they achieved.