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Bob
Becker, Principal
Before establishing SMA in 1985, Bob worked in the marketing department of Colgate Palmolive Canada , and was the marketing partner of GLA Computer Systems, a Canadian software company.
Responsible for overseeing all of SMA's marketing projects, Bob has developed a significant, long-term client base, ranging in size from owner-operators to internationally recognized public companies.
He also serves as Chairperson of the Marketing and Sales Committee and Think Tank for the Information Technology Association of Canada (ITAC). |
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Jessica Caceres,
Director, Client Services
Jessica manages SMA’s portfolio of clients throughout the project lifecycle - from proposal to delivery. She also conducts list research for target market database building, sales lead generation campaigns and market research projects. Prior to joining SMA, Jessica held various sales and head office positions in the financial services industry for over 15 years. |
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Angela Rea,
Director, Communications |
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| Angela Rea has more than twenty years’
communications experience and has managed media relations for
some of the most well-known organizations in Canada and the UK.
She has a solid understanding of the specific communications
needs of ICT companies, having spent ten years in public
relations with HP (Canada) Co., and two with Bell Mobility. She
is a strong writer -- producing case studies, press releases,
backgrounders, fact sheets, articles, e-vites, biographies,
speaking notes, brochure copy and more. Angela is also
experienced in the realm of crisis communications planning and
crisis communications management. |
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Sue Horner, Senior Copywriter
Sue creates and edits copy, including case studies and newsletters,
for a variety of internal and external marketing communications campaigns.
Her work has earned several APEX awards for publication excellence and
a Silver Leaf award from The International Association of Business Communicators. |
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SMA Market Research Specialists
- SMA-trained
- 10+ years of business experience in sales, marketing and/or
technology
- Familiar with all forms of emerging technologies including Internet, data management, ERP and CRM, as well as IT consulting and advisory services
- Conduct lengthy conversations, probe "C" level executives for perceptions, attitudes and plans for expenditures
- Communicate clearly with account executives about potential prospective accounts
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